This existing brand was looking for a refresh of their legacy product as they reformulated their functional beverage with a greater amount of CBD than ever before. We looked at the brand equity they had and recommended they keep the name but give it a complete make over. The result is a fresh new brand design and packaging system, along with a fun and lighthearted attitude – helping take this brand refresh to another level.

NAMING

BRANDING & STRATEGY

BRAND IDENTITY

PACKAGE DESIGN

RETAIL DISPLAYS

BRAND ACTIVATION

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