The CBD category is exploding and our client was looking to create a totally new CBD brand in support of their nutritional supplements and functional beverages. Our insight was that by adding hemp/CBD to a product, it helps make it better – so we "hemped" our supplements and drinks to give active healthy consumers, wellness products infused with the power of hemp and CBD. The brand has been embraced by retailers and consumers and sales are on the rise. Hemp, hemp, hooray!
BRANDING & STRATEGY