High alkaline waters are not very common in the water category, and we needed to get noticed and stand out among health-minded, active young adults. So we leveraged the water's natural pH of eight, and named it 8.0. What's more, the number 8 represents harmony and balance – which is appropriate symbolism for a product that helps balance and maintain the body's pH levels. A bold, simple and contemporary design was a perfect fit to make a strong statement. 

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